On the surface, your brand’s logo or identity is simply a graphical element combined with the name of your brand or company. It’s also a promise that communicates your brand’s uniqueness and benefit to your customers. As a word picture, it’s a strategic summary of who you are. But it’s not all about you. It’s about your customers and how they perceive you. Your brand identity is your brand’s persona, the instant, top-of-mind feeling or hook that creates the emotional bond between you and your customer. Brand identity is the first impression you make, so getting it right is critical.
It’s Hip to Be Square (and different)
What makes your product different, better than the competition? If you’re Happy Body Bakery, that means square, not cookie-cutter rectangular like most everyone else. And healthy. And we mean really healthy, as in gluten-free, vegan, quinoa healthy. So be the brand. Be square. And be the brand’s benefit of happy, emotional “effervesence” of healthy, energizing nutrition. Be square in your packaging, your sales materials, your merchandising…and most importantly, your brand’s promise.
Be Your Vision
Brand identity is about you too. Through BrandVision™, our interactive strategy event, we discovered that Wystone’s World Teas has a vision, and oh yea, it’s a big one: connecting Americans with a world of tea flavors and experiences. And why not? After all, tea is the second most consumed beverage in the world (behind water). Just not in the USA…yet. A bold vision like this requires bold identity. Wystone’s needs to stand out. So, be your vision. Be multi-dimensional. Be a hexagonal box, a box that literally connects. That’s the vision, isn’t it?
See some of our branding examples. Watch video now.