Client Need: BuffaLoam is an organic soil amendment and plant food made from bison manure. To be successful, this unique product will need to reach out beyond traditional distribution channels.
Solution: BrandWerks helped position BuffaLoam as the “espresso” of composts. Its rich, clean, dark appearance and neutral aroma give this unique product a premiumness that broadens consumer appeal and distribution opportunities. This is not just a garden center product; BuffaLoam belongs in a more “gourmet” environment such as Whole Foods and other nonconventional retail locations. BrandWerks crafted the band’s sales message and merchandising materials, and is helping the Company grow through sales and marketing support.