Client Need: Visibility for national distribution agreement and new product in landscape, horticulture, garden center, hardware, and hydroponic trade publications.
Solution: BuffaLoam, a premium bison-based fertilizer and soil amendment and longtime client of the BrandWerks Group, requested the creation of a trade media campaign to support the signing of a national distribution agreement and launch a push to heighten visibility of its product line.
BrandWerks Group created a comprehensive database of the complex and growing industry, and blitzed publications with the new product line message, offering interviews, photos, and exclusives to customize the message to each media vehicle. Here’s one story published by Landscape Management. BrandWerks also manages BuffaLoam’s Facebook page. Increasing brand awareness and loyalty among Facebook followers and consumers supports the company’s sales and distribution efforts. To learn more about our comprehensive program for BuffaLoam, and how we might help you, please contact us.