Client Need: Cost-effective consumer awareness.
Solution: BrandWerks client Diamond Tail Ranch, owners of BuffaLoam brand plant foods and soil amendments, makes a very unique product, bison compost. Well, actually it’s made by buffaloes, the very same product that’s been naturally fertilizing prairies since 4000 BC. There’s nothing on the market like it. So how do you get your story out to the masses without costly advertising? Public relations is a good alternative. But be creative, think big. So, we went right to the governor of the state of Colorado and fertilized his rose garden. Results? Healthy new blooms and media exposure that grows sales. View PR release.