Client Need: Strategic guidance and expert facilitation to help the Colorado Wine Industry Development Board determine its goals, direction, and approach for its role in providing, and funding wine industry research.
Solution: The Development Board is a resource for Colorado’s wine industry of 100+ wineries. The Board also works with other organizations like CAVE and Colorado State University partnering on viticultural, enological, and consumer research projects. To help the Board plan its future research needs, BrandWerks led an assessment and ideation session with key industry leaders. The result: agreement to a plan and a direction forward.