Client Need: Visibility for new commercial caramel products and renaming of company in supermarket, bakery, confectionary, and foodservice trade industries.
Solution: Daffy Farms is a 60-plus year-old company known for its Daffy Apple caramel dipped apples that appear in groceries in the Fall and are sold online in kits. The owners asked us for assistance in creating visibility for their new name, Daffy Farms, which will allow the company to expand its product line into commercial bulk caramel, snacks such as caramel popcorn, and other products.
BrandWerks Group designed an affordable public relations campaign to deliver the new name/new product line message without expensive advertising. Here’s a story in Perishable News, and another in Candy Industry. BrandWerks also supported Daffy Farms’ participation in the International Deli-Dairy-Bakery Expo, driving trade media, prospects and customers to its booth. To view more, please see our portfolio and visit our Facebook page. To learn more about our campaign for Daffy Farms, and how we might help you, please contact us.