Client Need: Create the Desiderio Chocolate brand strategy, identity and packaging.
Solution: Breaking through in the crowded chocolate/candy category is a difficult proposition. Retailers aren’t looking for another item to carry; their shelves are already full. There’s much competition. And big competitors too, like Nestle, Perugina, and others. To be successful, your brand must be different. But, how to find that unique point-of-difference? At BrandWerks, we use proven packaged goods methods, like for example, our BrandLaddering™ technique. Here’s how we positioned Desiderio:
Desiderio is Italian for desire. For us, it’s a desire to bring together the confectionary traditions of the Old World with the experiential food art of the New World. Our creations are unusual; spirited fusions of many Mediterranean flavors and our luxurious chocolate. With Desiderio you will experience lasting pleasures and discover an exciting new world of bright flavors.
Ummm. And yum. Sounds delicious, right? We thought so. Almost as delicious as Desiderio’s creations themselves. Click to enlarge the photos below…and to order (we know you want to!), please visit Desiderio: