Client Need: An well-designed exhibit presence for consumer and trade shows that positions the brand and effectively sells.
Solution: The BrandWerks Group has significant experience working with exhibits, trade shows, and other selling events. For us, it all starts with strategy and what our clients want and need to accomplish. For the Colorado Department of Agriculture’s presence at the global Produce Marketing Association trade show, the need was threefold: 1) To “elevate” and contemporize the Colorado Ag Department’s presence, 2) To showcase the State’s unique produce, and 2) To introduce and integrate the State’s new brand identity and “It’s Our Nature” tagline. Our approach was to create an open pavilion with a “main street” feature that encourages and invites interest.
Working with GES, the show’s designated management company, we created a tall modular structure with flexible photo panels for colorful, high visual impact. The open floor plan and conference area allowed for comfortable and relaxing sales discussion.
To learn more and how we can help you with your show needs, please contact us.