Client Need: Advertising premium luxury is mostly about image. Leading imported vodkas generally have the margins to support big media budgets. So, how could Fris Vodka Skandia get noticed even with a small media budget?
Solution: Fris Vodka Skandia’s distillation process gives it greater flavor when served extremely cold. That’s important because many vodka users drink their vodka “neat” right out of the freezer. With this research, BrandWerks’ John Recca created the brand positioning strategy, “The Colder the Better”. Leading NY photographer Hans Neleman shot the campaign, which ran in upscale print magazines. So, by communicating imagery in a functional way, Fris Vodka Skandia stood apart, becoming the third leading imported vodka in the U.S. That’s what we call advertising the brrr…and!