Client Need: A brand that has a chance for success. Happy Body Bakery is a startup company that makes very healthy, all-natural, gluten-free quinoa bars. They’re not only good for you, but they taste great. Truly. But to stand out in a crowed category like healthy snacks, a brand has to deliver more. It has to be different. Problem is, real points of difference are few and far between.
Solution: Why not focus on the products’ square shape? It’s different. It’s not the standardized, “cookie-cutter” rectangular shape of its many competitors. So be the brand. Be square. Be square in everything you do. Be square in your packaging, your sales materials, your merchandising…and most importantly, your brand’s tagline promise: Be Healthy, Eat Square.