John has extensive experience developing brands and managing ventures and companies. He founded the BrandWerks Group in 2001. John advises BrandWerks’ clients on brand strategy, business development, sales and marketing. His client-side experience includes initiating and directing a new product operations group for the Coors Brewing Company, directing new products at Hinckley & Schmitt Bottled Water Group, and global brands Beefeater Gin and Canadian Club Whisky for Hiram Walker-Allied Domecq, where he was also a member of the company’s global acquisitions team. John founded, built and eventually sold his own beverage company. John has a degree in Economics from the University of California, Berkeley. He speaks regularly on brand strategy and development. He is an advisory board member of Colorado Proud, serves on the marketing committee for the Colorado Wine Industry Development, and is a board member of the Genesee Foundation.