Client Need: A premium package that reflects the true authenticity of the product and the Mulay family Sicilian heritage.
Solution: Grocery meat and sausage packaging can look pretty generic, more often than not a label slapped on a Styrofoam tray. But if you are Mulay’s, with a family heritage dating back to 1326, and an unswerving commitment to quality, that’s simply not good enough. So, instead, be premium. Instead of a label, we created a paperboard wrap, literally a mural of imagery and emotion to communicate the brand’s point-of-difference and benefit. After all, Mulay’s is a promise of quality, a rich culinary experience. It deserves quality packaging.
“As I left the appointment the buyer couldn’t say enough about the great packaging. I hear it all the time! Business is good, we love our branding. Thank you, BrandWerks!” – Loree Mulay Weisman, Owner, Mulay’s Sausage