Client Need: The Rocky Ford Growers Association needed a cost-effective, visual means to communicate its “Always Sweet & Juicy” brand message. Solution: The BrandWerks approach to outdoor messaging is just be succinct and simple. A clean, open-spaced, high contrast visual that catches drive by attention. Limited copy. And an emotional feeling that captures the brand’s […]
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Client Need: The Rocky Mountain Soda Brew Company had a very unique gourmet soda called Rawhide Rootbeer. Although highly acclaimed by root beer aficionados, it had low brand awareness. Solution: With a very limited budget, we hooked the Company up with nationally renowned cowboy poet, Baxter Black. After an introductory meeting and sampling of Rawhide […]
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Client Need: Cost-effective, viral awareness. Solution: BrandWerks client Diamond Tail Ranch, owners of BuffaLoam brand plant foods and soil amendments, makes a very unique product, bison compost. Well, actually it’s made by buffaloes, the very same product that’s been naturally fertilizing prairies for over 5,000 years. There’s nothing on the market like it. So how […]
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Client Need: How does a company capitalize on its strengths to reposition itself for future growth? That was the case with Mountain West, who wanted to expand to financial services, but retain its core values and commitment to customer service. Solution: With client research we discovered that there was valuable strength in the brand, a […]
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Client Need: A premium package that reflects the true authenticity of the product and the Mulay family Sicilian heritage. Solution: Grocery meat and sausage packaging can look pretty generic, more often than not a label slapped on a Styrofoam tray. But if you are Mulay’s, with a family heritage dating back to 1326, and an […]
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Client Need: Advertising sales can be difficult when the turf gets crowded with competitors. While Outside had healthy circulation growth, its ad sales had begun to slip to Men’s Journal, which attacked Outside for being too extreme and not relevant to readers. Solution: Outside considers itself “unique and distinctively different” and it is. Its (experiential, […]
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Client Need: A package that stands out on the shelf and reclaims the brand’s rightful position as the category leader with real, professional cleaning power. Solution: BrandWerks observed that Zep was getting lost on the shelf. The brand’s logo was small and not nearly as prominent as its competitors. Colors were dull, muted, and also […]
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Client Need: Wy Livingston, owner of Wystone’s World Teas needed a package that reflected her expansive mission to introduce and connect people with tea. A unique, multi-purpose retail package. Solution: A hexagonal box. Something that’s consumer-engaging, but practical. Perfect as a specialty store giftable item and at home on any retailer shelf. Wystone’s tagline is, […]
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Client Need: Robey Frasché is a chocolatier. She makes an outstanding chocolate sauce. As a startup company she wanted to create an image that would communicate a perceived consumer value equal to the brand’s superpremium price. Above all, she wanted the packaging to stand out on the shelf, stimulating interest and inviting trial. Solution: The […]
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Client Need: Pappardelle’s Pasta has a very loyal following among fine dining chefs who appreciate the consistent, four-star quality of the Company’s gourmet pastas. Pappardelle’s brought in BrandWerks to develop the brand and position the Company to take advantage of its inherent strengths of superior quality and unique/custom variety. Solution: BrandWerks worked closely with Pappardelle’s […]
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Client Need: The only thing holding Andy Jesik back from getting his farm fresh, gourmet pickles and other products into Whole Foods was a brand name, identity and a package. Formidable task? Nah. Not for the BrandWerks Group. Solution: We positioned Mountain Valley as a special place; a place where traditional food values and quality […]
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Client Need: Cost-effective consumer awareness. Solution: BrandWerks client Diamond Tail Ranch, owners of BuffaLoam brand plant foods and soil amendments, makes a very unique product, bison compost. Well, actually it’s made by buffaloes, the very same product that’s been naturally fertilizing prairies since 4000 BC. There’s nothing on the market like it. So how do […]
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