Client Need: The Rocky Ford Growers Association needed a cost-effective, visual means to communicate its “Always Sweet & Juicy” brand message.
Solution: The BrandWerks approach to outdoor messaging is just be succinct and simple. A clean, open-spaced, high contrast visual that catches drive by attention. Limited copy. And an emotional feeling that captures the brand’s core values and the takeaway you want consumers to get. In this case…the smile that eating Rocky Ford Cantaloupe™ puts on your face.