At BrandWerks, we don’t like to sugarcoat things, and the hard reality is retailers and consumers are not looking for another jam or jelly product. Unless of course, your brand stands out and meets a real need. Braswell’s Select has a smart idea, and it’s mostly about the package. The Company’s jams are actually “Preserved in European Drinkware”. Yep, that jam jar with stylish brushed nickel lid doubles as a highball glass, elegantly faceted and ready for utilitarian, and mood-ameliorating purpose! Priced at $5.99, Braswell’s is an excellent value, especially if you consider the value of the drinkware. Distribution and sales are expanding. In our view, they “made it a double”!