14 Sep The Making of a Luxury Brand
Posted at 18:30h
in Branding, Design, Marketing, Naming, Sales & Distribution, Segmentation, Strategy
Talon Winery is one of three brand labels marketed by Talon Wine Brands. Its lineup is fairly broad, composed of 13 different varietal types positioned solely within the premium segment and priced at $15-$17 per bottle. [caption id="attachment_15886" align="alignright" width="140"] Talon’s core line competes in the...